Growth Analytics Manager
Core
Owns the business intelligence layer for Haleon India's e-commerce business, turning platform and market data into actionable decisions for DCommerce.
Role type
Senior IC Growth Analytics Manager (E-commerce/FMCG)
Builds
Decision-ready platform dashboards, city-level performance reports, and daily market share tracking for e-pharma and quick commerce.
Domain
Consumer Health (FMCG) / E-commerce / Quick Commerce
Deliverable
dashboards & analysis
Required skills
Power BI (DAX, data modeling), SQL, Advanced Excel (Power Query), Business Intelligence, E-commerce analytics, Market share analysis, Promo effectiveness analysis, Strategic storytelling
Preferred skills
Python, Digital shelf tools (Gobblecube, NIQ), Geo-level analysis (pincode mapping), Annual planning support
Technologies
Power BI, SQL, Excel, Python, Gobblecube, NIQ, Profitero
Responsibilities
Design and maintain platform dashboards for offtake, MRP, NSV, and share; Build city-level views to identify under-indexed markets; Track daily market share movements and flag exceptions; Define KPIs and ensure data trust across platforms; Analyze promo effectiveness (uplift, ROI, cannibalization); Support annual planning with scenario models and growth lever sizing.
Seniority
Mid-Senior, hands-on IC
