LinkedIn Copywriting Executive at United Media
Core
Create and optimize content for LinkedIn, email newsletters, website, and paid advertising to drive growth and engagement for industry media and conference products.
Role type
Marketing Executive (Content & Social Media)
Builds
LinkedIn content, email newsletters, website pages, and paid ad campaigns
Domain
B2B Media, Conferences, Insurance, HR, Private Equity
Deliverable
product features
Required skills
Copywriting, Social media management, Graphic design, SEO, Analytics, Paid advertising (PPC), Project management
Responsibilities
Manage copywriting and strategy for email newsletters and product updates; Grow LinkedIn presence and test new content formats; Design visual identity across marketing channels; Design and optimize website content for SEO and UX; Manage paid advertising and PPC campaigns; Collaborate with departments to share content and inform on brand progress.