Brand Strategy Lead, Brand Architecture & Naming
Core
Own global brand architecture and naming strategy for Anthropic and Claude, defining portfolio structure and generating names for products, models, and features.
Role type
Senior individual contributor brand strategy lead
Builds
Brand architecture systems, naming conventions, and governance frameworks for AI products
Domain
Technology / Artificial Intelligence
Deliverable
production ML models
Required skills
Brand architecture strategy, naming strategy (descriptive to coined), trademark clearance planning, cross-functional leadership, systems design, stakeholder management, strategic planning
Preferred skills
In-house or agency brand architecture leadership, portfolio restructuring, AI product experience, global market naming, linguistic/cultural checks, research design
Technologies
Claude
Responsibilities
Map brand portfolio and generate names, build naming and architecture systems, present strategic decisions to senior leaders, partner with IP Legal on clearance, align Product and Marketing on positioning
Seniority
Senior, hands-on IC
