Data Scientist
Core
Build and deploy machine learning models for marketing mix modeling, attribution, personalization, and media effectiveness analysis to drive consumer insights and marketing automation.
Role type
Senior IC data scientist (marketing & consumer insights)
Builds
Production ML models, statistical models, and reusable AI assets for forecasting, optimization, and experimentation
Domain
Consumer health + marketing analytics
Deliverable
production ML models
Required skills
machine learning model development, statistical modeling, multi-variate testing, data pipeline construction, model evaluation metrics, code review, mentoring
Preferred skills
experience with syndicated and media data, responsible AI governance
Technologies
(not explicitly listed)
Responsibilities
Develop data science models for marketing and consumer insights; prepare datasets to train and validate ML models; define and implement performance metrics; support model deployment; leverage third-party data for media and creative effectiveness insights; conceive and implement statistical models and multi-variate tests; perform code reviews; manage and mentor junior data scientists
Seniority
Senior, hands-on IC with mentoring responsibilities