Social Media Strategist
Core
Own Chinese (Xiaohongshu/RedNote, WeChat, Douyin) and U.S. (Instagram, LinkedIn, Facebook) channels to build a brand reflecting dignity and cultural roots for senior care.
Role type
Senior Social Media Strategist
Builds
Brand presence and community growth for a PACE healthcare organization serving seniors and their families
Domain
Healthcare / Senior Care / Social Media
Deliverable
product features
Required skills
Short-form video editing, multi-channel content strategy, community management, influencer partnership management, performance analytics, AI tool utilization
Preferred skills
Chinese language proficiency, experience with Xiaohongshu/WeChat/Douyin, healthcare industry knowledge
Technologies
Xiaohongshu, WeChat, Douyin, Instagram, LinkedIn, Facebook, AI tools
Responsibilities
Plan and publish weekly content calendars; edit and publish short-form video; manage DMs and comments; find and manage creator/micro-influencer partnerships; track performance and share insights; build efficient workflows using AI tools
Seniority
Senior, hands-on IC