Director, Planning, UK
Core
Director of Planning leading media planning, campaign management, and storytelling for UK government clients using behavior change principles.
Role type
Senior IC media planning director
Builds
Media plans, campaign strategies, and client presentations for government communications
Domain
Public sector communications / Media planning
Required skills
Media planning craft, Campaign management, Stakeholder relationships, Effective communication, Compelling storytelling, Ideas creation, Comms planning
Preferred skills
Advanced understanding of consumer journey thinking, Expert overview of media market landscape, Building media owner relationships
Technologies
WPP Open, Telmar
Responsibilities
Develop advanced understanding of media channels and planning best practices; Oversee campaign management ensuring quality control; Own planning presentations and lead brainstorm sessions; Integrate and question data and insights to solve problems; Coach team members on workload and priorities
Seniority
Director, strategic leadership & hands-on execution