Product Marketing Manager, Live Events
Core
Lead product marketing for global Pokémon GO live events, shaping positioning, branding, and go-to-market strategies to drive player participation in real-world experiences.
Role type
Product Marketing Manager (Live Events)
Builds
Global marketing plans, campaign narratives, and player-facing communications for Pokémon GO live events.
Domain
Mobile gaming / Live events / Real-world experiences
Deliverable
product features
Required skills
Product marketing strategy, cross-functional leadership, AI tool application, campaign strategy, audience segmentation, data analysis, project management, creative brief development, stakeholder coordination, KPI definition.
Preferred skills
Marketing large-scale live events, mobile game marketing, global/regional team collaboration, AI-enabled workflow building, Pokémon GO franchise knowledge, Japanese language proficiency.
Technologies
AI-powered tools, CRM/direct marketing platforms, social media channels, paid media platforms.
Responsibilities
Define objectives, positioning, and go-to-market plans for live events; partner with production and design to shape event concepts; translate concepts into messaging frameworks and campaign assets; build global marketing plans across web, social, and PR channels; coordinate stakeholders for launch readiness; establish KPIs and evaluate campaign performance.
Seniority
Mid-Senior, hands-on IC