Manager, Content Planner
Core
Operational and strategic driver of end-to-end content deployment across national media, retail media, eCommerce, social, and influencer ecosystems for Beauty & Wellbeing brands.
Role type
Manager, Content Planner
Builds
Content calendars, rotation plans, asset maps, and format requirements for the full funnel.
Domain
Digital Marketing & Media Operations
Deliverable
product features
Required skills
Content strategy, Digital media planning, Creative operations, Performance optimization, Cross-functional project management, Data-driven decision making, AI-driven workflow management, Stakeholder management, Brand partnership management, Creative adaptation
Preferred skills
Master's degree in Marketing/Digital Media/Communications
Technologies
AI-enabled creative workflows, Analytics platforms, Content management systems
Responsibilities
Develop asset deployment calendars and content rotation plans across multiple channels; Translate content strategy into operational plans including formats and messaging needs; Partner with Media Planning, Influencer, and Creative teams to align deployment with media flighting and performance insights; Integrate performance data to adjust content rotations and scale winning assets; Support AI-enabled creative workflows by defining input needs and organizing content libraries; Act as content deployment expert for assigned brands to manage creative readiness and risks.