Head of Strategy & Insights
Core
Lead global media strategies for a prestigious global luxury group, shaping long-term brand equity and delivering transformative media strategies across a portfolio of Maisons.
Role type
Senior leadership media strategy head (luxury)
Builds
Global media strategies, annual media plans, luxury intelligence reports, and planning frameworks for luxury brands.
Domain
Luxury goods (Fashion, Jewelry, Watches) and global media planning
Required skills
Global strategic planning, luxury sector expertise, C-suite advisory, team leadership, integrated communications thinking, cross-department orchestration, global research agenda management, training program development, network synergy building
Preferred skills
None stated
Technologies
None stated
Responsibilities
Define overarching annual media strategy for the group; Define and oversee creation of media planning guidelines; Elevate local market planning quality by refining planning frameworks; Define annual Luxury Thought Leadership calendar and oversee intelligence reports; Manage and mentor Insights & Planning Capabilities Associate Director; Define global studies agenda and oversee research execution; Refine and deploy planning and insights training programs for local market teams; Build relationships with top-tier global markets to capture best practices.
Seniority
Senior, hands-on IC with team management