Data Management and BI Manager, GOC
Core
Lead the development, maintenance, and delivery of accurate reporting products, dashboards, and campaign measurement frameworks to improve marketing efficiency.
Role type
Manager, Business Intelligence (Individual Contributor)
Builds
WPP Media reporting products, dashboards, and data-driven insights for media investment and planning teams.
Domain
Digital Media & Advertising Analytics
Deliverable
dashboards & analysis
Required skills
Power BI, SQL, data quality control, campaign measurement frameworks, data visualization, ETL processes, data governance, data modeling, stakeholder coordination
Preferred skills
Tableau, Looker, Python, R, cloud platforms (Azure, GCP, AWS), generative AI prompt architecture, tag management
Technologies
Power BI, Tableau, Looker, SQL, Python, R, Google Campaign Manager, Azure, Google Cloud Platform, AWS, BigQuery
Responsibilities
Lead development of reporting products and dashboards; extract and validate data from media platforms; maintain campaign measurement frameworks and KPIs; perform daily/weekly data QA and root-cause analysis; create recurring performance reports; manage reporting playbooks and operational calendars; collaborate on data integration and architecture; support ETL and automation processes.
Seniority
Manager, hands-on IC
