Growth Marketing Manager, Web & CRO
Core
Own and evolve the company website as a high-performing growth engine to drive organic traffic, conversion rates, and pipeline.
Role type
Growth Marketing Manager (Web & CRO)
Builds
Cresta.com website and its conversion funnel
Domain
B2B SaaS / AI Customer Experience
Deliverable
product features
Required skills
Website strategy & roadmap ownership, Conversion Rate Optimization (CRO) & A/B testing, Web CMS management (Webflow), Stakeholder & agency project management, Web analytics (GA4, Looker), Website localization
Preferred skills
Hypergrowth scale-up experience, Industry-specific experience
Technologies
Webflow, GA4, Looker
Responsibilities
Own website strategy and roadmap; Spearhead CRO strategy and experimentation program; Manage web intake and prioritization backlog; Project manage internal stakeholders and external web agencies; Oversee Webflow CMS operations and governance; Lead website localization efforts; Build website performance reporting and insights.
Seniority
Mid-Senior, hands-on IC