Senior Analyst, Beyond Insights
Core
Build and scale business intelligence for media and omnichannel clients through advanced analytics, insights, and attribution modeling to answer key business questions about media performance.
Role type
Senior IC business intelligence analyst (omnichannel analytics)
Builds
Client-facing performance reports, Tableau dashboards, and quantitative analyses for pharmaceutical media campaigns
Domain
Healthcare marketing + media analytics
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, R, Python, Tableau, Snowflake, Databricks, Google Campaign Manager, Doubleclick Campaign Manager, Adobe Experience Manager, causal inference, statistical programming
Preferred skills
Pharmaceutical media experience, HCP/consumer omnichannel campaign exposure, visual information design, agile project management
Technologies
Tableau, Snowflake, Databricks, Google Slides, Microsoft PowerPoint
Responsibilities
Build time-based performance reporting for media campaigns; Integrate media and partner data into dashboards; Conduct data exploration, cleaning, and visualization; Develop predictive models and attribution approaches; Present findings to clients and stakeholders; Partner with media, strategy, and technology teams on measurement methodology
Seniority
Senior, hands-on IC