Technical Marketing Manager Surface Modifiers
Core
Provide technical expertise and commercial support to sales and marketing to educate customers on Surface Modifier platform solutions, converting opportunities into technical approvals and identifying new product needs.
Role type
Technical Marketing Manager (Performance Coatings)
Builds
Surface Modifier platform (wax additives / dispersions) for paints, coatings, inks, and packaging segments
Domain
Chemicals / Performance Coatings
Deliverable
client delivery
Required skills
technical sales, commercial acumen, product formulation knowledge, pipeline management, CRM system adherence, new product launch support, value proposition development
Preferred skills
formulation experience in wood coatings, industrial paints, specialty construction coatings, packaging inks, business development, project management
Technologies
CRM systems
Responsibilities
Work with customer technical departments to identify growth opportunities and win technical approvals; Support sales and marketing with technical expertise to solve customer problems and develop selling tools; Develop and manage pipeline with growth opportunities; Collaborate with strategic marketing to identify growth opportunities; Build relationships with laboratories across the European region; Write technical projects to deliver unique products; Support new product launches into the region; Provide technical support/expertise to customers as requested; Help develop value propositions and selling cases for new and existing products
Seniority
Mid-level, individual contributor