Principal Designer
Core
Lead the evolution of the Digital Playbook and modernize the design practice to set best-in-class standards for product language and platform experience.
Role type
Principal Design Lead (Senior IC with strategic leadership)
Builds
Digital Playbook, design systems, and cohesive product language across the adtech platform
Domain
AdTech / Digital Advertising
Required skills
Visual and interaction design, systems thinking, brand integration, storytelling, AI tool fluency, design system architecture, stakeholder alignment, high-fidelity prototyping
Preferred skills
Experience with AI-native workflows, mentorship of design teams, industry thought leadership
Technologies
Figma, AI design tools
Responsibilities
Define and maintain the Digital Playbook as the source of truth for design standards; Guide the evolution of the product design language to ensure coherence and scalability; Lead hands-on high-fidelity design of foundational elements; Partner with Product Marketing and Brand to integrate brand expression into the product; Collaborate on AI experience vision to ensure consistent patterns for AI-powered capabilities; Mentor designers on systems thinking, visual craft, and AI-enabled ways of working; Represent the company's design point of view at industry events.
Seniority
Principal, hands-on IC with strategic leadership