Sr. Web Strategist, Digital Experience
Core
Define and own high-level content strategy for Esri's website to optimize customer journeys, driving awareness, evaluation, and conversion for priority audiences.
Role type
Senior Web Strategist (Digital Experience)
Builds
End-to-end customer journeys and content strategies for esri.com
Domain
B2B SaaS / Digital Experience / Web Strategy
Required skills
Web usability, Information architecture, Web writing, Web analytics (Google Analytics, Adobe Analytics, Customer Journey Analytics), SEO, AEO, UX, A/B testing, Stakeholder management
Preferred skills
B2B writing experience, Master's degree in Marketing or Project Management
Technologies
Google Analytics, Adobe Analytics, Customer Journey Analytics
Responsibilities
Define content strategy shaping customer journeys; Collaborate with SEO, CRO, and Performance Analysis teams; Partner with UX and Content teams on information architecture and user flows; Analyze usability research and performance reports to inform decisions.
Seniority
Senior, hands-on IC
