Consumer Services Marketing Account Director
Core
Own a portfolio of 4–6 consumer services accounts (home services, education, financial services, etc.), driving growth through lead quality optimization, funnel conversion, and market-level dynamics.
Role type
Senior Account Director (Consumer Services Marketing)
Builds
Lead generation strategies, client retention, and revenue growth for B2B/B2C service clients
Domain
Digital Marketing / Consumer Services / Lead Generation
Required skills
Lead funnel economics, paid search strategy, local SEO, client relationship management, team coaching, account retention, geographic expansion strategy
Preferred skills
AI technology proficiency, Power Digital Nova ecosystem experience, Power Circuit certification
Technologies
Power Digital Nova, Iris, Pulse, Power Circuit
Responsibilities
Run quarterly Power Circuit reviews to diagnose growth constraints; coordinate paid search, social, SEO, and creative teams around a single account strategy; coach analysts and specialists; manage retention and expansion; consult on geographic expansion and local market prioritization
Seniority
Senior, hands-on IC