Social Media Lead
Core
Lead Bitpanda's social media strategy and team to build brand voice, drive organic growth, and convert attention into customers across X, Instagram, and TikTok.
Role type
Senior Social Media Lead (Fintech)
Builds
Social media channels (X, Instagram, TikTok) and community engagement
Domain
Consumer Fintech / Cryptocurrency
Deliverable
product features
Required skills
Social media strategy, team leadership, agency management, content creation, stakeholder management, performance analytics
Preferred skills
Experience in European consumer fintech or crypto, regulated industry experience
Technologies
X, Instagram, TikTok
Responsibilities
Own and evolve social strategy and channel priorities; Lead the Social team and interim agency; Drive creative excellence and organic growth; Own editorial planning and stakeholder prioritization; Measure and optimize engagement and customer acquisition metrics
