Senior Marketing Data Analyst
Core
Own marketing pipeline reporting from first visit to closed revenue, connect website behavior and channel performance into a single view, and recommend budget allocation and channel strategy shifts.
Role type
Senior Marketing Data Analyst (B2B SaaS/IT Services)
Builds
Weekly qualified pipeline views, quarterly channel mix reviews, pipeline/lead volume forecasts, and attribution models for long B2B sales cycles.
Domain
B2B Technology Services / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Python or R, GA4, CRM (Salesforce), Paid Media (Google Ads, LinkedIn Ads), Statistical modeling (regression, predictive modeling), Data quality checks, BI tools (Power BI, Looker, Looker Studio), AI tools (Claude)
Preferred skills
Incrementality testing (holdout/lift tests), Dimensional data modeling (Star/Snowflake), Cloud data warehouses (BigQuery, Snowflake), SEO tools (Ahrefs, GSC), Marketing automation platforms
Technologies
GA4, Salesforce, Google Ads, LinkedIn Ads, Power BI, Looker, Looker Studio, BigQuery, Snowflake, Python, R, Claude
Responsibilities
Build and maintain weekly qualified pipeline views with written commentary; Analyze performance by channel, campaign, and persona to identify drivers of qualified pipeline; Design and analyze experiments on pages, forms, and campaigns; Build pipeline and lead volume forecasts using cohort-based methods; Own the reporting data model joining CRM, web analytics, and ad platform data; Explain performance changes and frame insights against company goals for executives.
Seniority
Senior, hands-on IC