Social Media Lead - SportyTV & Sports Media Brands
Core
Lead social strategy and coordinate a team of social media managers, community managers, and content creators for SportyTV and sports media brands, delivering fast, accurate, engaging football content across major platforms.
Role type
Senior Social Media Lead (Editorial & Team Leadership)
Builds
Social media channels, content series, and community engagement for SportyTV and Football.com
Domain
Sports media, digital content, social platforms
Deliverable
product features
Required skills
Team leadership, editorial strategy, sports journalism, content creation, community management, analytics, stakeholder management, platform instincts (TikTok, Instagram, X, YouTube, Facebook)
Preferred skills
Sports journalism background, video editing, live event coverage, international market experience
Technologies
Social listening tools, analytics platforms, content management systems
Responsibilities
Lead and develop a team of social media managers and content creators; Define and execute social and editorial strategy for major football moments; Oversee content creation and brand consistency across platforms; Drive follower growth and community engagement; Track KPIs and deliver performance reports.
Seniority
Senior, hands-on IC with team leadership