Brand Design Lead
Core
Own the visual identity, design system, and creative output for a B2B SaaS user research platform, evolving the brand to be distinct and confident while leveraging AI as a creative force multiplier.
Role type
Senior Brand Design Lead (B2B SaaS)
Builds
Cohesive brand system, component library, templates, and usage guidelines for web, product marketing, social, and events.
Domain
B2B SaaS / User Research Platform / Brand Strategy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy, Design system architecture, AI-augmented creative workflows, Visual identity management, Cross-channel design direction, Stakeholder collaboration
Preferred skills
Motion design, 3D, Video direction, Experience in research/insights/AI/developer tools categories, Creator content systems
Technologies
Midjourney, Runway, Sora, Figma AI
Responsibilities
Evolve visual identity (typography, color, illustration, photography), Build and maintain design system components and guidelines, Set standards for AI tool usage in creative workflows, Create product visuals and demo videos, Lead creative for hero campaigns and major launches, Direct external partners and contractors for global campaigns.
Seniority
Senior, hands-on IC with leadership instincts
