Social Lead
Core
Lead social strategy, community management, and content for a major Australian brand account, turning community insights into business opportunities.
Role type
Senior Social Lead (Agency)
Builds
Social-first content, community engagement strategies, and client social plans
Domain
Brand Experience / Social Media Marketing
Deliverable
product features
Required skills
Social strategy, community management, social listening, content calendar planning, crisis comms, influencer connection, team leadership, cultural trend analysis
Preferred skills
Agency background, experience with subcultures, technical fluency in social formats
Technologies
Social listening tools
Responsibilities
Client engagement and insight planning, channel management and content calendar ownership, social insights analysis, community-first engagement tactics, crisis communication frameworks, team leadership
Seniority
Senior, hands-on IC with team leadership