Brand Design Lead
Core
Lead brand strategy, visual design, and marketing asset creation for a SaaS child care management platform to drive lead generation and revenue.
Role type
Senior Marketing Design Lead (Brand & Visual)
Builds
Scalable design systems, brand guidelines, and marketing assets (web pages, blogs, webinars, case studies, direct mail) for a SaaS platform.
Domain
SaaS / Child Care Management
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy, Visual design, Website design, SaaS design expertise, Figma, Framer, Cross-functional collaboration
Preferred skills
Experience with SMBs, Thought leadership in industry, Fast-paced environment adaptability
Technologies
Figma, Framer
Responsibilities
Lead brand positioning and design strategy; Develop scalable design systems and guidelines; Produce high-quality marketing assets; Ensure content aligns with lead generation and business objectives; Establish industry standards for design; Stay updated on design trends and market insights.
Seniority
Senior, hands-on IC
