Head of Shopper Marketing
Core
Define and lead CCEP Australia's shopper marketing vision, capability, and omnichannel path-to-purchase agenda to deliver stronger shopper, customer, and commercial outcomes.
Role type
Senior IC Head of Shopper Marketing
Builds
Omnichannel shopper frameworks, strategies, and activation plans for Coca-Cola beverages in Australia
Domain
FMCG / Beverages / Retail
Deliverable
product features
Required skills
Strategic planning, omnichannel path-to-purchase expertise, commercial impact generation, stakeholder influencing, team leadership, data-driven decision making
Preferred skills
Experience in beverages or complex consumer environments, global team collaboration, test-and-learn methodologies
Technologies
Digital commerce platforms, shopper analytics tools
Responsibilities
Define long-term shopper marketing strategy and capability roadmap; Develop omnichannel shopper framework across physical and digital environments; Partner with Sales, Category, and Marketing teams to turn insight into growth strategies; Coach and align two senior Shopper Marketing Managers; Establish approaches to evaluate shopper marketing performance and improve business outcomes
Seniority
Senior, hands-on IC with team leadership