Creative Performance Expert
Core
Design and build agentic AI workflows and systematic ideation methods for generating playable and video ad concepts in the mobile gaming industry.
Role type
Senior IC AI Product Engineer (Creative Performance)
Builds
Agentic AI systems that analyze performance data and generate diverse creative hypotheses for mobile games
Domain
Mobile Gaming, User Acquisition (UA), Generative AI
Deliverable
production ML models
Required skills
Mobile gaming performance marketing, User Acquisition (UA) strategy, Playable ad design, Data analysis, AI tool prototyping, Cross-functional collaboration (via careerplan.io/jobs/4A-00B-F6-E61-creative-performance-expert-at-sett)
Preferred skills
Experience with AppLovin, Unity, Meta, TikTok ad ecosystems, In-playable analytics, A/B testing
Technologies
Codex, Claude Code, AI-native tools
Responsibilities
Improve agentic ideation processes using performance data and market context; Develop data-informed solutions for unsolved ideation problems; Adapt creative strategy across different social platforms and ad networks; Create evaluation frameworks to help the system reason about performance; Collaborate with research, creative, and engineering teams to scale solutions.
Seniority
Senior, hands-on IC
