FR - Senior Martech / CDP Specialist – Personalization & Activation
Core
Designing and building a new Customer Data Platform (CDP) layer, customer data model, audiences, and activation capabilities on top of an existing data ecosystem.
Role type
Senior Martech / CDP Specialist (Personalization & Activation)
Builds
CDP layer, customer data model, audience segments, and activation flows
Domain
Marketing Technology / Customer Data Platforms
Required skills
CDP implementation (end-to-end), audience management, identity resolution, personalization logic, data governance, GDPR compliance, stakeholder translation
Preferred skills
Hightouch, SQL, Agile methodologies, consulting
Technologies
Hightouch, Segment, Tealium, Salesforce Data Cloud, Adobe Experience Platform, Adobe Target, Optimizely
Responsibilities
Translate business and personalization use cases into actionable attributes, traits, audiences, and activation logic; Contribute to structuring the customer data model from a CDP perspective; Configure customer profiles, audiences, and activation flows in Hightouch; Act as the bridge between business needs and Data Engineering teams; Participate in the scoping and build of the CDP
Seniority
Senior, hands-on IC
