助理品牌经理/品牌经理-斑秃产品
Core
Provide marketing direction, manage business plans, and drive demand for Pfizer's product portfolio, specifically focusing on alopecia areata products.
Role type
Brand Manager (Pharmaceuticals)
Builds
Marketing campaigns, go-to-market models, and business plans for in-market and pipeline products.
Domain
Pharmaceuticals / Healthcare
Deliverable
product features
Required skills
Strategic planning, revenue management, cross-functional leadership, market intelligence gathering, campaign development, channel segmentation, life-cycle management
Preferred skills
Clinical medicine/pharmacy/biology background, product management experience, innovation in programs
Technologies
Microsoft Office (Excel, PowerPoint, Word)
Responsibilities
Lead the development of business plans for in-market and pipeline products; Manage strategy development and execution to maximize revenues; Develop awareness campaigns and congress content; Forecast brand performance and track progress towards target; Manage local agencies for trans-creation and validate brand-specific messages; Drive market intelligence gathering initiatives by liaising with sales teams and market research agencies.
Seniority
Manager, hands-on IC
