Director, Corporate Marketing
Core
Lead corporate marketing strategy, product positioning, and market analysis for a global semiconductor equipment company.
Role type
Director, Corporate Marketing
Builds
Corporate market models, product roadmaps, and strategic messaging for semiconductor wafer fab equipment.
Domain
Semiconductor manufacturing equipment (wafer fab)
Deliverable
product features | dashboards & analysis
Required skills
strategic marketing, product management, market sizing, competitive analysis, cross-functional leadership, global team management, executive presentation, process improvement
Preferred skills
technical marketing, product lifecycle management, red team architecture, value pricing, CRM alignment
Technologies
SAMBA, CRM, market modeling tools
Responsibilities
Develop and implement corporate marketing best practices including presentation templates and product launch methodologies. Align product roadmaps with the Chief Product Office and ensure reflection in market models. Collaborate with business units, sales, and engineering on customer roadmaps, market assumptions, and competitive analysis. Engage with global teams across Asia, US, and EU to drive analysis and adoption in key areas. Enhance red team capabilities and drive analysis in weak portfolio areas.
Seniority
Director, strategic leadership