Consumer & Shop Insights Assoc Analyst
Core
Execute quarterly and annual reporting for the Grains business unit, creating/updating dashboards, delivering performance reviews, and addressing ad-hoc requests using internal and external data sources.
Role type
mid-level consumer insights and analytics analyst
Builds
dashboards, templated decks, and periodic performance reports for the Grains business unit
Domain
Consumer Packaged Goods (CPG) / Food & Beverage / Retail Analytics
Deliverable
dashboards & analysis
Required skills
market and portfolio reporting, business performance explanation, ad-hoc deep dive analysis, process optimization, data quality assurance, stakeholder management, workflow mapping
Preferred skills
shopper research experience, CPG industry data source familiarity, Agile development methods, storytelling, consulting experience
Technologies
Tableau, Business Objects, D3, SQL, R, SPSS, Nielsen/IRi, Kantar Worldpanel
Responsibilities
Execute market, portfolio, and brand level reporting of marketing KPI performance; Provide business performance explanations and optimization opportunities; Monitor key channel, customer, competitor and emerging player performance; Provide deep dive analysis and responses to ad-hoc follow-ups; Support team efforts and agency interactions for recurring work like AOP/JBP; Lead/Support Analytics presentations and reporting with Category team; Develop and finetune internal COE processes including work-flow mapping and pain-points management; Improve existing processes based on end-user and Business Partner feedback loop.
Seniority
Mid-level, hands-on IC
