First Gen: Perfect Store Intern
Core
Intern role translating shopper, category, and channel insights into winning in-store execution and Perfect Store strategies for PepsiCo brands.
Role type
Intern, Shopper Insights & Category Management
Builds
Perfect Store strategies, in-store execution plans, and improvement projects for Retail and Away From Home channels
Domain
FMCG (Food, Beverage, Consumer Packaged Goods), Retail, Shopper Marketing
Deliverable
dashboards & analysis
Required skills
Data analysis, Market research, Strategic planning, Project management, Trend spotting, Retail operations, Data visualization, Cross-functional collaboration, Process improvement, Commercial strategy
Preferred skills
Power BI, AI tools, Advanced Excel, Retail field visits
Technologies
NielsenIQ, Excel, PowerPoint, Power BI, AI tools
Responsibilities
Analyze category, shopper, and customer data to identify market opportunities. Support development of Perfect Store strategies (assortment, shelf layout). Visit retailers and Away From Home customers to understand strategy execution. Create presentations and recommendations for stakeholders. Collaborate with Sales, Category Management, and Marketing teams.
Seniority
Intern (near-graduate)