Communications Sr Analyst (Contract)
Core
Supporting external communications, brand PR, corporate reputation, and crisis management for PepsiCo Canada's One PepsiCo business.
Role type
Senior Communications Analyst (Contract)
Builds
External communications initiatives, brand PR plans, media outreach, and influencer/partnership programs.
Domain
Consumer Packaged Goods (Food & Beverage) / Corporate Communications
Deliverable
product features
Required skills
Strategic communications planning, media relations, influencer/talent/partnership management, crisis communications, social media analytics, content creation, agency management
Preferred skills
PR agency experience, 2+ years in agency with direct media interaction
Technologies
Social media platforms, analytics tools
Responsibilities
Serve as communications advisor to marketing teams on external initiatives; Support brand PR and corporate reputation plans; Review external social media and influencer content for reputational issues; Conduct media outreach to trade and local/community media; Oversee and manage agency teams; Support crisis and issues communications.
Seniority
Senior, hands-on IC