PepGo: Исследования рынка и потребителей
Core
Conduct market and consumer research to identify drivers, preferences, and trends to support PepsiCo's strategy and sales decisions.
Role type
Market Research Analyst
Builds
Consumer insights, brand analysis, and market trend reports for commercial teams.
Domain
Consumer Goods / Market Research
Deliverable
dashboards & analysis
Required skills
Data analysis, Excel, PowerPoint, SPSS, understanding of research methods, marketing fundamentals
Preferred skills
Knowledge of macroeconomics, competitor analysis, trend identification
Technologies
SPSS, Excel, PowerPoint
Responsibilities
Analyze consumer data to identify drivers and preferences; Analyze brand and product development effectiveness; Analyze market, competitor, and macroeconomic data; Identify consumer behavior trends; Create and automate reports.