Designer, Marketing (Games)
Core
Design and execute full-funnel marketing campaigns for The New York Times Games subscription offering, driving awareness, conversion, and retention through digital, social, email, and in-app assets.
Role type
Senior Marketing Designer (Games)
Builds
Integrated marketing campaigns, app store optimization assets, and scalable visual systems for a digital subscription product.
Domain
Digital Media / Publishing / Games
Deliverable
product features
Required skills
Graphic design, motion design and animation, Figma, Adobe Creative Suite, digital advertising, growth marketing, cross-functional collaboration, brand consistency, visual storytelling
Preferred skills
Subscription business experience, video editing and on-set production, AI production tools, journalism passion
Technologies
Figma, Adobe Creative Suite, After Effects
Responsibilities
Develop conceptual and visually compelling campaigns across paid, owned, and earned channels; translate product features into marketing assets; maintain scalable visual systems and templates; partner with creative leaders and agencies to ship cohesive executions; present design rationale to stakeholders.
Seniority
Mid-Senior, hands-on IC
