Poppi Art Director [Campaign/Culture]
Core
Lead art direction and concept development for a fast-moving beverage brand's campaigns across digital, social, and experiential touchpoints, translating cultural trends into visual moments.
Role type
Senior Art Director (Campaign/Culture)
Builds
Integrated campaign creative, social content, influencer assets, and physical/print materials for a growing beverage brand.
Domain
Consumer Packaged Goods (Beverages) / Digital Marketing / Social Media
Required skills
Art direction, concept development, visual identity, social media strategy, influencer content, typography, layout, Adobe Creative Suite, project management, team leadership, cross-functional collaboration
Preferred skills
Motion design, brand agency experience, fast-paced environment adaptability, mentoring junior talent
Technologies
Adobe Creative Suite, Photoshop, Illustrator, Figma, Asana
Responsibilities
Develop and execute compelling, on-brand creative concepts across integrated platforms; Lead design and production of assets across social, e-commerce, and email; Supervise and mentor direct reports and manage external vendors; Drive brainstorming and cross-functional ideation; Maintain consistency and excellence across all touchpoints.
Seniority
Senior, hands-on IC with management responsibilities