Senior Influence Executive
Core
Lead influencer strategy and campaign execution across social platforms to amplify L'Oréal's brand awareness and grow the beauty community.
Role type
Senior Influencer Executive (Marketing)
Builds
Influencer marketing campaigns for new product launches, brand awareness, and seasonal initiatives
Domain
Beauty / Cosmetics / Social Media Marketing
Deliverable
product features
Required skills
Influencer strategy, campaign management, relationship management, analytics, creative direction, budget management, contract negotiation
Preferred skills
Existing network of beauty influencers, experience with paid amplification or affiliate programs, knowledge of emerging platforms (TikTok Shop, Threads, YouTube Shorts)
Technologies
Traackr, TikTok, Instagram, YouTube
Responsibilities
Develop and execute influencer campaigns; Identify and onboard macro, micro, and nano influencers; Create and manage influencer briefs, contracts, and budgets; Oversee content production for brand compliance; Build relationships with influencers, talent managers, and agencies; Monitor campaign performance and report on ROI and engagement metrics
Seniority
Mid-level (2-3 years experience)