Sales Sr Analyst
Core
Lead coordination, analysis, and execution of promotional and communication campaigns to drive sales, portfolio rotation, and digital engagement for PepsiCo's consumer goods portfolio.
Role type
Senior Sales Analyst (Promotional Strategy & Digital Channels)
Builds
Promotional campaigns, digital channel strategies, and 360-degree brand activations
Domain
FMCG / Consumer Packaged Goods / Retail
Required skills
B2B relationship management, digital channel management, promotional budget optimization, cross-functional coordination, data-driven decision making, campaign performance analysis, distributor alignment
Preferred skills
E-commerce experience, mass consumption/retail background, marketing automation tools, CRM platforms
Technologies
CRM, e-commerce platforms, marketing automation tools
Responsibilities
Design and implement promotional strategies to increase sales and portfolio rotation; Align and support distributors in executing in-store promotions; Coordinate with Sales, DX, and Marketing on portfolio opportunities; Track promotional budgets and incentives for efficiency; Develop 360-degree campaigns ensuring channel coherence; Analyze campaign results to generate insights and recommend optimizations; Measure impact on sales, digital engagement, and conversion.