Influence Manager - Beauty Account
Core
Lead influencer marketing campaigns for a major beauty client (L'Oréal), managing strategy, execution, and team leadership to drive brand objectives.
Role type
Senior Influencer Marketing Manager
Builds
Influencer marketing campaigns, content strategies, and brand ambassador programs for beauty clients
Domain
Beauty industry + Influencer Marketing
Deliverable
product features
Required skills
Influencer strategy, campaign management, stakeholder management, budget management, data analytics, trend analysis, relationship management, negotiation
Preferred skills
Passion for beauty/skincare, familiarity with mass-market and luxury sectors, experience with paid and organic programs
Technologies
Traackr, Instagram, TikTok, YouTube, Snapchat
Responsibilities
Develop and implement comprehensive influencer marketing strategies; Identify key influencer segments and collaboration models; Manage annual and campaign budgets; Build and maintain relationships with influencers, agencies, and talent managers; Lead end-to-end execution of paid influencer campaigns; Utilize data and analytics to measure performance and provide insights
Seniority
Senior, hands-on IC