Senior Product Manager - Content (Offroad)
Core
Strategic owner of Offroad's content and data model, defining data needs to solve customer jobs-to-be-done and connecting customer research with third-party data and community contributions.
Role type
Senior Product Manager (Content & Data Strategy)
Builds
Connected, trustworthy offroad content and data foundation (trails, POIs, land data, basemaps) for the onX Offroad product.
Domain
Geospatial data, outdoor recreation, consumer technology
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Content strategy, data modeling, market research, stakeholder management, program management, partnership negotiation, community program management, strategic planning, data analysis, cross-functional leadership
Preferred skills
Geospatial data experience, GIS platforms, knowledge-graph concepts, land management agency relations, scaling contributor programs, AI integration
Technologies
GIS platforms, geospatial data pipelines, knowledge-graph/data-model concepts, AI tools
Responsibilities
Define content and data strategy based on customer JTBD; Evaluate and prioritize third-party data sources; Partner with Product, Design, and Engineering to define data models and UX; Manage the Trail Guide contributor community program; Build relationships with land management agencies and data providers; Measure content impact on customer behavior and ROI; Represent content roadmap to leadership; Integrate AI into daily workflows.
Seniority
Senior, hands-on IC with people-leadership experience
