Product Design Lead (Design Systems, Usability, B2C)
Core
Lead a team of designers to drive end-to-end design strategy, usability testing, and design system adoption for B2C digital customer journeys (app & web).
Role type
Senior Product Design Lead (Design Systems & Usability)
Builds
Digital customer journeys for B2C apps and web platforms
Domain
B2C Digital Products / UX Design
Deliverable
product features
Required skills
Product design, Design systems, Usability testing, A/B testing strategy, User research, AI-based prototyping, Team leadership, Design operations
Preferred skills
Experience with high-growth digital-first environments, Industry benchmarking
Technologies
AI-based design and prototyping tools
Responsibilities
Own end-to-end design vision and strategy for assigned business PODs; Lead, guide, and manage direct reports including performance management; Partner with stakeholders to translate product strategy into design solutions; Drive user research and synthesize customer pain points; Define and drive A/B testing roadmaps; Champion adoption and governance of the organization's design system; Track and report design impact using CX metrics.
Seniority
Senior, hands-on IC with management responsibilities