Social Media Analyst
Core
Monitor, collect, and analyze social media performance metrics (engagement, reach, CTR, follower growth, conversion rates) across Meta, TikTok, YouTube, and LinkedIn to provide data-backed recommendations for content and targeting strategies.
Role type
Social Media Analyst
Builds
Performance reports, audience insights, and campaign optimization recommendations
Domain
Digital Marketing / Social Media Analytics
Deliverable
dashboards & analysis
Required skills
Social media platform analytics (Meta Business Suite, TikTok Analytics, YouTube Analytics), Google Sheets/Excel data manipulation, Looker Studio, Google Analytics, market research, competitor analysis
Preferred skills
Data storytelling, critical thinking, high attention to detail
Technologies
Meta Business Suite, TikTok Analytics, YouTube Analytics, Google Sheets, Excel, Looker Studio, Google Analytics
Responsibilities
Monitor and analyze key performance metrics across social platforms; compile weekly and monthly performance reports; conduct competitor and trend analysis; evaluate audience demographic data; maintain accurate tracking sheets and dashboard metrics
Seniority
Mid-level (3+ years experience)