Praktikum Brand Management Beverages (m/w/d)
Core
Support marketing and strategy initiatives for beverages in the FMCG sector, including market research, consumer trend analysis, and product strategy development.
Role type
Brand Management Intern
Builds
Marketing campaigns, brand activations, and product strategies for beverage portfolios
Domain
Fast-Moving Consumer Goods (FMCG) / Beverages
Deliverable
product features
Required skills
Market research, consumer trend analysis, campaign planning, content creation, data analysis, project management, cross-functional collaboration, presentation skills
Preferred skills
MS Office proficiency, English language skills
Technologies
MS Office
Responsibilities
Support planning and execution of marketing campaigns and brand activations; Create and coordinate marketing assets (social, POS, presentations); Analyze market, competitive, and brand data to derive insights; Own and execute smaller marketing projects; Collaborate with internal stakeholders and external agencies; Prepare presentations and decision-making materials for internal teams