Startup Content Marketing Manager
Core
Develop and execute content marketing strategies to drive awareness, engagement, and usage of OpenAI's products among startup founders and builders by creating founder stories, practical guides, and campaigns.
Role type
Startup Content Marketing Manager (B2B Content & Storytelling)
Builds
Founder stories, practical guides, demos, and campaigns for startup customers and the wider builder community
Domain
Artificial Intelligence / Startup Ecosystem
Deliverable
product features
Required skills
B2B content marketing, startup ecosystem knowledge, storytelling, campaign ownership, cross-functional collaboration, data-driven decision making, technical curiosity
Preferred skills
Experience with developer audiences, co-marketing program execution, editorial calendar management, performance tracking
Technologies
Social media platforms, email marketing tools, event management systems
Responsibilities
Build relationships with founders to uncover stories and technical lessons; own content campaigns from brief to publication; support co-marketing programs; write and coordinate founder profiles and guides; partner with events teams to capture product moments; collaborate with GTM and product teams to ensure story accuracy; build editorial workflows; define success metrics and optimize based on data
Seniority
Mid-level, hands-on individual contributor