Especialista Inteligencia de clientes
Core
Transformar datos cualitativos y cuantitativos en información de alto impacto para optimizar estrategias de marketing y respaldar definiciones del negocio con indicadores operativos.
Role type
Senior Business Intelligence & Customer Intelligence Analyst
Builds
Marketing strategies, user acquisition/retention initiatives, and business decision support for Mercado Libre's Latin American ecosystem
Domain
E-commerce and Fintech in Latin America
Deliverable
production ML models
Required skills
Business intelligence, customer intelligence, data analysis, predictive modeling, customer segmentation, SQL, Tableau, Power BI, AI tools, ROI analysis, user lifecycle analysis
Preferred skills
None stated
Technologies
SQL, Tableau, Power BI, AI platforms
Responsibilities
Analyze key demand metrics and anticipate user trends to support strategic decisions; Transform qualitative and quantitative data into high-impact information for marketing optimization; Supervise budgets and projections, recommending investment alternatives based on ROI analysis; Design and implement user acquisition and retention strategies based on lifecycle analysis; Lead local loyalty and interactivity initiatives optimizing direct communication channels
Seniority
Mid-Senior, hands-on IC
