Brand Designer
Core
Senior creative role leading end-to-end design development for beverage brands, driving visual storytelling across packaging, campaigns, and innovation projects.
Role type
Senior Brand Designer (FMCG)
Builds
Packaging, key visuals, and integrated campaigns for beverage brands
Domain
Consumer Packaged Goods (FMCG) / Beverage Industry
Deliverable
product features
Required skills
Brand strategy translation, visual storytelling, packaging design, cross-functional collaboration, external agency management, creative direction, design trend exploration, presentation skills, production and print process knowledge
Preferred skills
FMCG experience, beverage category experience, production and print processes (packaging dielines, color management)
Technologies
Adobe Creative Suite
Responsibilities
Lead end-to-end design process from concept to execution; Translate brand strategy into culturally relevant design solutions; Ensure design excellence and consistency across touchpoints; Collaborate with marketing, insights, innovation, and external agencies; Manage and guide external partners; Provide creative direction and mentorship to junior designers; Drive innovation in design trends and tools; Present design concepts to stakeholders and senior leadership; Oversee artwork development and alignment with production requirements
Seniority
Senior, hands-on IC with mentorship responsibilities