ViiV Healthcare (GSK) Marketing Director, Long-Acting HIV Treatment – U.S. Launch Lead
Core
Lead the end-to-end U.S. commercialization strategy and launch of ViiV's next-generation long-acting HIV treatment.
Role type
Senior Director, Pharmaceutical Marketing Launch Lead
Builds
New pharmaceutical brand launches and long-term brand strategy for HIV treatments
Domain
Pharmaceutical / Biotechnology / HIV Treatment
Deliverable
product features
Required skills
Pharmaceutical marketing strategy, cross-functional leadership, launch management, data-driven decision making, financial planning, stakeholder engagement
Preferred skills
MBA, U.S. pharmaceutical commercial environment expertise, specialty pharmacy models, sales execution, HIV treatment domain knowledge, AI/advanced analytics
Technologies
None explicitly listed
Responsibilities
Define U.S. commercialization strategy, lead agency strategy and creative development, drive cross-functional launch readiness, optimize marketing investments, develop external engagement strategies, establish launch best practices
Seniority
Senior, hands-on IC with people management
