Art Director
Core
Define and advance the quality of AI-powered creative for programmatic advertising by combining creative direction with hands-on experimentation in generative AI.
Role type
Senior hands-on IC Art Director (AI Creative)
Builds
High-quality AI-generated advertising concepts, prototypes, and reference work for brand and performance marketing campaigns.
Domain
Programmatic advertising, generative AI, creative technology
Deliverable
production ML models
Required skills
Creative direction, visual storytelling, filmmaking, cinematography, prompt engineering, generative AI image/video workflows, node-based workflow environments (ComfyUI, Weavy), systems thinking, cross-functional collaboration
Preferred skills
Experience with node-based workflow environments, advanced prompt engineering, developing AI-assisted creative workflows
Technologies
ComfyUI, Weavy, generative image/video models
Responsibilities
Establish and raise the creative quality bar for AI-generated advertising; create high-quality concepts and prototypes using emerging generative technologies; develop standards and evaluation methods for AI creative quality; evaluate emerging AI models and tools; collaborate with cross-functional teams to advance AI-powered creative capabilities; coach team members on AI capabilities.
Seniority
Senior, hands-on IC
