AI Creative, Content & GEO Specialist
Core
Leads AI-enabled content creation, creative operations, and Generative Engine Optimization (GEO) to scale marketing initiatives and improve discovery visibility.
Role type
Senior Marketing Specialist (AI & GEO)
Builds
AI-driven content assets, prompt engineering frameworks, and optimized GEO strategies for GSB marketing.
Domain
Marketing / Generative AI / Content Operations
Deliverable
product features
Required skills
Generative AI tools, prompt engineering, GEO principles, content marketing, digital publishing, project management, analytical capabilities
Preferred skills
MBA, experience with agentic workflows, stakeholder management
Technologies
Generative AI platforms, AI-powered content creation tools
Responsibilities
Scale AI-driven content production, develop prompt engineering frameworks, evaluate and optimize AI tools, manage content for GEO presence, partner with marketing teams, establish AI governance and training, track performance metrics.
Seniority
Senior, hands-on IC
