Senior Analyst - Argentina
Fundada en 2004, OLIVER es la primera y única empresa del mundo especializada en diseñar, crear y gestionar agencias internas, como así también ecosistemas de marketing a medida para las distintas marcas con las que trabajamos. Actualmente, contamos en nuestro haber con más de 300 clientes, situados en más de 40 países. Nuestro modelo único impulsa la creatividad y la eficiencia, lo que nos permite ofrecer soluciones personalizadas que impactan de forma positiva en el público.
Como parte de The Brandtech Group, estamos a la vanguardia del desarrollo de la tecnología a través de la IA más avanzada para revolucionar la forma en que creamos y realizamos nuestro trabajo. Nuestras soluciones de IA mejoran la eficiencia, despiertan la creatividad e impulsan la toma de decisiones acertadas, lo que permite a nuestros equipos producir resultados innovadores e impactantes.
Looking to do the best work of your career?
Do it with Dove, one of the most respected global brands on social. We're building a team across 15 markets to own Dove's social presence end to end: insight and ideation, platform-native creative, publishing, live ops, and community. Data sits at the heart of everything — and this role sits at the heart of data.
As Analytics Director, you'll define how measurement, insight, and intelligence shape the studio's entire output. This isn't a reporting function. It's a strategic one. You'll set the analytical vision for a global social operation, lead and develop a team of analysts, own the senior data partnership with Dove, and ensure that every decision the studio makes — from content strategy to creator investment to channel prioritisation — is grounded in evidence and oriented toward impact.
You'll operate at the intersection of data science, social strategy, and business leadership. You'll translate platform signals, audience behaviour, and campaign performance into the kind of clarity that moves senior clients to act and creative teams to excel. The brief is straightforward: make insight the competitive advantage that keeps Dove the most culturally relevant brand on social. You'll have the scale, the access, and the mandate to make it real.
If you're energised by the challenge of leading a high-performing analytics function at the intersection of brand purpose, social innovation, and commercial accountability, this is where you do it.
We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.
THE ROLE
You'll lead the analytics function for one of the world's most purposeful beauty brands, setting the strategic direction for how data and insight inform, elevate, and prove the value of the studio's work across 15 markets.
From measurement architecture to executive-level reporting, from team development to tech stack strategy, your accountability is broad and your influence is direct. You'll work alongside the Studio Director and senior clients at Dove, shaping how the brand understands its social performance and where it invests next. You'll lead a team of analysts, building their capability and embedding a culture of insight-led thinking across every discipline in the studio.
Success looks like this: a studio where data informs every brief, a client team that trusts insight to guide strategy, and an analytics function that is recognised — internally and by Dove — as a genuine source of competitive advantage.
WHAT YOU'LL DO
Strategic Direction and Analytical Leadership
- Set the analytical vision and measurement strategy for Dove's social operation across organic, influencer, UGC, and emerging content formats — ensuring insight is embedded at every stage of the creative and strategic process, not just at the review
- Define what good measurement looks like across the studio, establishing frameworks, standards, and methodologies that deliver consistent, actionable intelligence across 15 markets
- Translate social performance data, audience behaviour, and cultural signals into clear strategic recommendations that shape content strategy, channel investment, and campaign direction
- Lead competitive and category intelligence for beauty and personal care, identifying where Dove leads, where gaps exist, and where the next opportunity lies
Team Leadership and Development
- Lead, develop, and retain a team of analysts, creating clear career pathways, setting high standards, and coaching the team to deliver exceptional insight at pace
- Foster a culture of analytical rigour, curiosity, and continuous improvement across the studio — not just within the data team but across social, strategy, and creative disciplines
- Proactively organise learning sessions, industry briefings, and capability-building programmes that keep the team at the forefront of social measurement, AI-assisted analytics, and platform evolution
Client Partnership and Senior Stakeholder Engagement
- Own the senior data and insight relationship with the Dove brand team, becoming a trusted strategic partner and the go-to authority on social performance and measurement
- Present analytics strategy, campaign post-mortems, and forward-looking recommendations to senior Dove stakeholders and divisional leadership, distilling complex data into compelling narratives that drive decisions
- Shape the measurement agenda with clients — proactively proposing new approaches, challenging assumptions, and ensuring the studio's analytical output reflects the sophistication of the brand's ambitions
Measurement Innovation and Technology
- Own the studio's analytics and social intelligence tech stack, leading supplier relationships and platform partnerships to ensure the team has access to the right tools — and uses them to their full potential
- Identify, evaluate, and implement emerging measurement methodologies, including AI-driven and agentic automated reporting solutions, that improve the speed, depth, and commercial relevance of insight
- Build scalable measurement architectures that aggregate data across sources — platform-native analytics, third-party tools (Brandwatch, Sprinklr, Talkwalker, Meltwater, and others), paid social platforms, and brand tracking — into integrated, actionable performance views
- Develop tailored measurement approaches for different content types, creator partnerships, and campaign formats, ensuring the studio can clearly and credibly demonstrate the value of its output to clients
Commercial Accountability
- Manage the analytics function budget, overseeing tool investments, supplier contracts, and resource allocation across the team
- Contribute to studio commercial planning, supporting the Studio Director with data-informed perspectives on capability investment, resource decisions, and growth opportunities
- Identify where data and insight capabilities can support new business development and expanded scope within Dove and across the wider U-Studio network
WHAT YOU BRING
- A proven track record leading analytics or data insight functions within a social-specialist, in-house studio, or integrated agency environment — with demonstrable impact on both the quality of the work and the strength of client relationships
- Expert knowledge of social measurement across organic, paid, influencer, and UGC — with the ability to build integrated views of performance that connect activity to meaningful brand and business outcomes
- Experience leading, developing, and retaining analytics teams, with the ability to set high standards, build capability, and create a culture of insight-led thinking
- Deep familiarity with the social analytics and listening technology landscape — including platforms such as Brandwatch, Sprinklr, Talkwalker, Meltwater, and Dash — and confidence leading supplier relationships and platform strategy
- Strong data visualisation and storytelling skills, with the ability to present complex analysis clearly and compellingly to senior clients and executive stakeholders
- A strategic mindset: able to connect social performance data to broader brand strategy, cultural context, and commercial objectives
- Confidence operating as a senior client partner — presenting at a senior level, shaping the measurement agenda, and building lasting trust with brand teams
- Experience managing budgets, supplier contracts, and technology investments within an analytics or data function
- Professional proficiency in English; additional languages are a plus
- Experience in beauty, personal care, wellness, or FMCG is a strong plus
Gen AI and Agentic Thinking
- Strategic integration of AI tools (such as ChatGPT, Claude, Perplexity, and platform-native AI features) across analytics workflows — from trend identification and insight synthesis to report generation and automated performance monitoring
- Experience setting AI governance and quality standards for an analytics team, ensuring rigorous human oversight and critical evaluation of AI-generated analysis
- Agentic leadership: ability to systematically break down complex, multi-market analytical challenges, identify the optimal approach, and lead the team to execute with clarity and precision
- Thought leadership on AI's role in social measurement — internally across the studio and externally with the Dove brand team
- Experience developing or overseeing the build of AI-driven and automated reporting solutions that improve the speed, depth, and scalability of social insight
Qualifications: Formal degrees are welcome but not required. Equivalent experience counts. Experience can be gained through work, study, volunteering, or self-directed learning.
NICE TO HAVE
- Experience working on Dove or Unilever brands
- Experience with social commerce metrics, conversion tracking, and performance integration with e-commerce data
- Familiarity with brand tracking, sentiment analysis, and audience research methodologies beyond social platforms
- Experience with influencer performance measurement and creator content analytics at scale
- Proficiency with data visualisation tools such as Looker Studio, Tableau, or Power BI
- Experience building or overseeing automated dashboards and reporting workflows
If you're excited about this role but don't meet every requirement, we encourage you to apply.
Keen to lead the analytical function that shapes the social strategy of one of the world's most purposeful beauty brands? Share your CV and let's talk.
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Nuestros valores dan forma a todo lo que hacemos, puntualizando:
- Ser ambiciosos para alcanzar el éxito.
- Ser imaginativos para superar los límites de lo posible.
- Ser inspiradores para realizar un trabajo innovador.
- Estar siempre aprendiendo y escuchando para comprender.
- Estar enfocado en los resultados para superar las expectativas.
- Ser activamente pro inclusivos y antirracistas en nuestra comunidad, clientes y creaciones.
OLIVER, que forma parte del Grupo Brandtech, es un empleador que ofrece igualdad de oportunidades y se compromete a crear entornos de trabajo inclusivos en los que se motive a todos los empleados a alcanzar su máximo potencial, valorando y respetando las diferencias individuales. Todos los candidatos serán tenidos en cuenta sin distinción de raza, etnia, religión, sexo, orientación sexual, identidad de género, edad, neurodivergencia, estado de discapacidad o cualquier otra característica protegida por la legislación local.
OLIVER ha establecido ambiciosos objetivos medioambientales en torno a la sostenibilidad, con objetivos de reducción de emisiones basados en la ciencia. Colectivamente, trabajamos para cumplir nuestra misión, integrando la sostenibilidad en todos los departamentos y en todas las fases del ciclo de vida de los proyectos.