Senior Data Scientist - Marketing
Core
Senior Data Scientist partnering with Marketing, Finance, and Product to translate data into business outcomes, optimize spend allocation, and build scalable decision systems.
Role type
Senior IC applied data scientist (marketing & growth)
Builds
AI-enabled decision systems, optimization models, and operational reporting layers for go-to-market strategy
Domain
Consumer technology / Digital health / Wearables / E-commerce
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
SQL, Python, machine learning, optimization, causal inference, forecasting, data engineering, LLM workflows, cloud platforms
Preferred skills
Marketing mix modeling, incrementality testing, digital health domain expertise, mentoring
Technologies
dbt, Python, Databricks, AWS, Snowflake
Responsibilities
Develop models for spend allocation and channel mix optimization; Design decision systems like recommendation engines and scenario planning tools; Lead experimentation and causal measurement; Build trusted data foundations unifying marketing and revenue data; Create dashboards for funnel health and campaign efficiency; Partner with stakeholders to define growth problems and drive spend decisions; Improve data quality and pipeline reliability; Apply AI/ML methods for predictive modeling and LLM-enabled workflows; Translate analytical work into clear recommendations for executives.
Seniority
Senior, hands-on IC with mentorship responsibilities