Multimedia Editor Swedish Startup

About SWATI

SWATI is a premium coloured lens brand, Swedish at heart and global by nature. We make lenses for people who use style to express every side of themselves, and we are building a brand around the freedom to be your own kind of beautiful.

Headquartered in Sweden, we operate across 100+ markets, which means the work is genuinely international and moves fast. We are a startup in growth mode, and that is the whole point. This is a team where your work ships, gets seen, and shapes where we go next. No endless layers, no waiting around. If you want real ownership and the room to build, you will feel right at home.

We are growing fast, and we want sharp, creative people to grow with us.

The Role

We are looking for a versatile and high-output Multimedia Editor with 3–5 years of experience to sit at the heart of SWATI's creative engine. This is not a single-discipline role. You will be responsible for producing the full spectrum of our visual content: from founder vlog edits and influencer content to high-converting Meta ad creatives, premium campaign banners, and AI-generated UGC. If you are equally fluent in a video editing timeline, Photoshop, and an AI generation workflow, and you understand exactly what makes content stop a scroll and drive a purchase, we want you on our team.

Key Responsibilities

Video Production & Editing: Edit a high volume of content across SWATI's three content pillars: founder vlog and GRWM content, influencer and UGC-style videos, and brand content including before-and-after ad edits, close-up product compilations, and trending short-form formats. Own pacing, transitions, music, captions, and storytelling for each format.
Performance Ad Creative: Create scroll-stopping short-form video ads and static creatives for Meta placements (Reels, Stories, Feeds). Apply D2C best practices: strong 3-second hooks, clear CTAs, and sound-off captions, optimised for both 9:16 and 1:1 formats.
Graphic Design: Design premium digital assets including campaign banners across all placements (homepage and collection page, desktop and mobile), carousel posts, email visuals, and social graphics. Maintain SWATI's luxury aesthetic while delivering assets that are conversion-focused and on-brand.
AI-Driven Content Creation: Use AI tools and workflows to produce authentic-feeling UGC-style content (photo and video) for Meta Ads and social platforms. The goal is realism: content that looks and feels human, not generated. Stay on top of emerging AI creative tools and build them into a scalable production workflow.
Creative Iteration & Testing: A/B test different hooks, visuals, and formats. Use performance data to identify what is working and continuously evolve the creative output, never settling for the first version when iteration can improve results.
Brand Consistency: Ensure visual and tonal consistency across all content types: organic and paid, video and static, brand and founder. Every asset should feel unmistakably SWATI.
Collaboration: Work closely with the founders, performance marketing team, and content strategist to execute briefs on time and to a high standard. Contribute ideas proactively. This is a team that moves fast and values creative input at every level.

What We're Looking For

Video Editing Proficiency: Expert-level command of Adobe Premiere Pro, Final Cut Pro, or equivalent. Strong sense of pacing, storytelling, color grading, audio design, and platform-native formats.

Graphic Design: Solid proficiency in Adobe Photoshop and Illustrator (or equivalent). Proven ability to produce premium, conversion-focused assets across multiple placements and formats, from full-width homepage banners to small mobile collection tiles.

AI Content Creation: Hands-on experience with AI content generation tools (e.g. Runway, Kling, Midjourney, Pika, or similar). Ability to produce realistic, high-quality outputs that are difficult to identify as AI-generated.

D2C Ad Creative Mastery: A proven understanding of what makes content perform in the Direct-to-Consumer paid social space: authentic, relatable, and built to convert, not just to look good.

Platform Knowledge: Deep familiarity with content requirements, formats, and trends across Instagram, TikTok, and Facebook, organic and paid. You know what is trending before it peaks.

Creative & Analytical Balance: Equally comfortable with creative intuition and performance data. Able to use metrics to inform decisions and iterate with purpose.

Speed & Quality Under Volume: Comfortable producing a high volume of assets across multiple formats simultaneously, without compromising on detail, brand alignment, or quality of execution.

Attention to Detail: Meticulous in execution. Typography, spacing, color, pacing, and brand consistency are always on point, regardless of the asset type or deadline.

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