Staff Product Designer

## About the Role In this pivotal role, you'll take the lead on the member-facing programs that introduce people to our life-changing care. Your top priority will be architecting the end-to-end service journey—from the moment a member is introduced to our offering through their complete onboarding. You will act as a strategic visionary in a fast-moving environment, mapping out complex enrollment flows and translating them into highly engaging experiences that inspire program adoption by clearly demonstrating the transformative benefits of our care. Twin HQ is in Menlo Park, California, but this role is open to remote applicants in the US. We are seeking a designer whose exceptional visual craft is matched only by their deep, rigorous service design thinking. You are a strategic systems-builder who brings order to ambiguity. You aren't just designing screens; you are designing holistic, deeply considered omnichannel experiences that balance premium, persuasive aesthetics with the logistical complexities of physical hardware and digital healthcare. ## Responsibilities - Define Personas & Value Propositions: Identify and construct distinct user personas based on direct research insights. Uncover the specific barriers and core value propositions that resonate most powerfully with each persona, ensuring we speak directly to their unique needs. - Architect Persona-Driven Journeys: Take the lead on multiple programs by mapping out tailored end-to-end enrollment flows. Design targeted experiences centered around the established value propositions of your personas to create a seamless, persuasive transition from initial program discovery to active participation. - Drive Comprehensive Service Design: Look beyond isolated digital features to own the entire physical and digital ecosystem. Design interconnected touchpoints that guide members through tracking their health kit shipment, the physical unboxing experience, pairing their hardware sensors, and scheduling their initial virtual appointment with the Twin Health care team. - Craft Compelling, Premium Visuals: Produce immaculate websites, landing pages, and enrollment assets that excite members and clearly communicate our value. High visual polish is critical to building trust, and you must balance this premium consumer-facing aesthetic with rapid execution. - Navigate Cross-Functional Complexity: Operate effectively in high-velocity, ambiguous environments. Collaborate closely with marketing, hardware/logistics, and clinical operations to ensure the physical realities of unboxing and hardware setup align perfectly with the digital UX. - Influence Without Authority: Drive a cohesive, user-first mindset across product, engineering, and client-facing teams. Clearly articulate your research-backed design rationale and align disparate groups around a shared vision for an unparalleled onboarding experience. - Other duties as assigned ## Qualifications - Service & Visual Design Mastery: 8+ years of UX/product design experience. Your portfolio must be a masterclass in both high-end visual polish (consumer-facing or marketing-led design) and complex, multi-touchpoint journey mapping, showcasing how you connect digital and physical interactions. - Education: Bachelor's degree in design, service design, HCI, or a related field. - Research & Strategy Expertise: Proven experience conducting user research, defining actionable personas, and successfully translating those strategic insights into tailored, high-converting product flows. - Domain Expertise: Proven experience designing complex consumer enrollment flows, digital healthcare journeys, or premium e-commerce/unboxing experiences. You understand how to use design to drive adoption and build user habits from day one. - Omnichannel Agility: Deep expertise spanning responsive web and native mobile design patterns. You confidently navigate the constraints of different platforms and know how to bridge the gap between UI flows and real-world actions (like connecting Bluetooth sensors). - Systems & Logistics Literacy: Experience designing for hardware-software integrations or complex logistical workflows (e.g., shipping tracking, appointment routing) is a distinct advantage. You can communicate clearly with engineering regarding technical capabilities and data flows. - Communication: Strong verbal, written, and visual communication skills. You can pitch a concept, defend a complex product decision, and write the persuasive, engaging UI copy needed to speak to different personas, drive enrollment, and reduce drop-off. - This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. ## What We Offer - A competitive compensation package in line with leading technology companies - A remote and accomplished global team - Opportunity for equity participation - Unlimited vacation with manager approval - 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents - 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options - 401k retirement savings plan ## About the Company Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust.